Monday, 8 November 2010

Thoughts on the Xbox 360 Dashboard Update

In light of the recent Xbox 360 dashboard update, I thought I’d share my opinions on the changes to the Indie Games section, sorry, Indie Specialties section.
Much has been written about how the change has hidden Indie Games and how this may affect sales but seeing as +AsDesigned Games are so new to this market we won’t have the benefit of hard sales figures to compare.

Marketing for Indie Games is already a challenge due to the inability to set a definitive release date (don’t worry, we have some genius ideas to promote Zomblebee!) And it is my belief that the new dashboard has made it so much harder for people to stumble upon the Indie Marketplace, meaning that successful marketing is now even more important to a games success or failure.

There are positives to take from the changes, namely increasing the Top Downloads from 20 to 50 and including genre browsing, but if the end user can’t find the channel, what good are these improvements?

Only time will tell how the changes will affect us but the question remains; why are GAMES on a GAMES CONSOLE regarded as specialties? 

We'd love to hear what you think of the changes, specifically to the Indie Games marketplace and look forward to reading your comments below.

Keep specialising,

Adam xx

Edit: I’ve just been on to the Indie Games area and a number of sections aren’t even working, displaying ‘No Content Available’. 


1 comment:

  1. UPDATE: +AsDesigned Games are such a force within the games industry that following this post, Microsoft have put Indie Games back into the Games & Demos section: